top of page

ABC GROCERIES

CASE STUDY

(ENG)

​

With the ABC Groceries Mobile App the user will have the chance to enjoy of a in store like shopping experience in a quick and easy way. It will be possible to do customizable shopping list and placing in an actual shopping cart their products as they do when in the supermarket but even better because they can see the value of what's in their cart at all times and spending exactly what they had in mind. In addition there is the possibility of personalized filters for different dietary conditions, also will have a reliable and comprehensive home delivery system where they will have the chance to reschedule, time and/or place.

 

Ironhack/ Group Project (ABC Groceries) / Intensive Bootcamp (2 months) 2018

​

​

CASE STUDY ABC GROCERIE

CASE STUDY ABC GROCERIE

TEAM

TEAM

AGENDA

AGENDA

BRIEF

BRIEF

THE GOALS

THE GOALS

COMPETITOR ANALYSIS

COMPETITOR ANALYSIS

MARKET POSITION

MARKET POSITION

FEATURE ANALYSIS

FEATURE ANALYSIS

USER RESEARCH/ SURVEYS

USER RESEARCH/ SURVEYS

INTERVIEWS

INTERVIEWS

AFFINITY  DIAGRAM

AFFINITY DIAGRAM

PRIMARY PERSONA

PRIMARY PERSONA

SECONDARY PERSONA

SECONDARY PERSONA

STORYBOARD/ TRADITIONAL TRACY

STORYBOARD/ TRADITIONAL TRACY

STORYBOARD/ ON THE GO OMAR

STORYBOARD/ ON THE GO OMAR

CUSTOMER JOURNEY/ PRIMARY PERSONA

CUSTOMER JOURNEY/ PRIMARY PERSONA

CUSTOMER JOURNEY/SECONDARY PERSONA

CUSTOMER JOURNEY/SECONDARY PERSONA

MOSCOW

MOSCOW

SITEMAP

SITEMAP

USER FLOW/ HAPPY PATH

USER FLOW/ HAPPY PATH

EVOLUTION LOW- MID FIDELITY

EVOLUTION LOW- MID FIDELITY

CHECK THE PROTOTYPE!!!

CHECK THE PROTOTYPE!!!

Wireframes APP

bottom of page