- MULTIDISCIPLINARY DESIGN PORTFOLIO -
- MULTIDISCIPLINARY DESIGN PORTFOLIO -
VITAWARE
Al-Powered Nutrition
& Longevity Ecosystem
Vitaware is an Al-enabled nutrition, health, and longevity ecosystem that combines food intelligence, biomarkers and wearable data to guide healthier daily decisions for individuals and familles.
PRODUCT DESIGN • BRAND STRATEGY • PATCH SYSTEM • PACKAGING • CREATIVE DIRECTION
SCROLL TO EXPLORE
01 THE PHILOSOPHY
THE CHALLENGE
Vitaware uses AI to automatically understand your food environment, personalize recommendations
with biomarker and wearable data. and support long-term health across the life course.
THE CHALLENGE
People struggle with fragmented nutrition tracking, manual food logging, lack of personalization and limited connection between food, biomarkers, and daily habits.
A portable, device-agnostic solution that works in any refrigerator or pantry.
02 THE PROBLEM
HIGH FOOD WASTE
Households waste up to 30% of the food they buy.
MANUAL TRACKING
Logging meals and nutrients is time-consuming & unsustainable
FRAGMENTED DATA
Health nutritions and activity data live in separate apps and systems
LACK OF PERSONALIZATION
Generic advise doesn't consider individual biology goals or life style
EXPENSIVE SOLUTIONS
Smart kitchen solutions are costly
and not accessible for most families
03 THE AI ECOSYSTEM
FOOD RECOGNITION
Al vision detects foods and track inventory in real time
USER PROFILES
Age. goats, intolerances and preferences create unique profiles
BIOMARKERS & WEARABLES
Blood tests, sleep, HRV and activity provide deeper health context
AI INSIGHTS
Models detect patterns, products gaps and generate personalized guidance
ACTION & GUIDANCE
Recommendations, alerts and healthier choices in your daily life
04 THE SYSTEM IN ACTION
05 MIT METHODOLOGY
DICOVER
Research user pain points,
lifestyle behaviors, and health
data fragmentations.
DEFINE
Define the core problem and MVP inventory recognition, freshness and basic personalization.
DEVELOP
Design the AI systems, user flows, and interfaces. Build and test the pilot with real scenarios.
DELIVER
Validated KPIs for the pilot and outline a roadmap for scale and longevity insights.
PROFILE
FAMILY PLAN
SCAN YOUR MEAL
BIOMARKERS
INVENTORY
GROCERY
PROFILE
Bring nutrition, biomarkers, wearable data, and daily habits together in one place. Vitaware continuously transforms health data into actionable insights that support long-term well-being and healthier everyday decisions.
Nutrition Performance Tracking
Monitor daily nutrition scores and progress toward goals.
Wearable Integration
Connect activity, sleep, HRV, and recovery metrics.
Biomarker Monitoring
Track blood test results and health trends over time.
Behavior Insights
Understand how daily habits influence long-term health.
06 BUSINESS MODEL & IMPACT
Subscription Ecosystem
Individual Plan
Personal nutrition & health insights
$ 9,99 / month
Family Plan
Personal nutrition & health insights
$ 9,99 / month
Family Plan
Advanced analytics & biomarkers & longevity
$ 19,99 / month
Expected Impact
30%
Reduction in
household food waste
+25%
Reduction in
household food waste
Long-term
Stronger prevention & healthier aging
High
Engagement through personalization
YOUR DAILY BLUEPRINT FOR LONGEVITY
Positioning VitaWare as a guiding system for long-term health.
07 KEY LEARNINGS
AI system must augment, not replace human decision-making
User trust is built through, transparency, accuracy and explainability
MVP focus is essential to validate value and avoid overbuilding.
Accessible solutions create more impact and exclusivity
Longitudinal data unlocks true personalization and preventive health.
"VitaWare is more than an app. It is a guiding system for a healthier and longer life "