- MULTIDISCIPLINARY DESIGN PORTFOLIO -
- MULTIDISCIPLINARY DESIGN PORTFOLIO -
HATT FASHION
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ONE HAT, UNLIMITED SWAPS.
HATT is an innovative headwear brand redefining the way we wear and express identity. At the heart of our product is an interchangeable patch system. The result: endless personalization, effortless styling, and powerful brand storytelling.
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PRODUCT DESIGN • BRAND STRATEGY • PATCH SYSTEM • PACKAGING • CREATIVE DIRECTION
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SCROLL TO EXPLORE
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01 THE PHILOSOPHY
​You don't need more. You need better.
We believe in less noise more meaning. Less logos more identity. Less products more purpose. This not just a hat is a system.
02 THE SYSTEM
​One base, endless expressions.
Swap your patch. Change your mood. Change your statement. Design to evolve with you.
03 THE CONSTRUCTIONS
01 WATER
REPELLENT
FABRIC
High-performance finish keeps water out, so you stay
in the game.
02 ADJUSTABLE CLOSURE
Custom fit with a secure durable strap
03 MAGNETIC PATCH SYSTEM
PATENT
Swap your style in seconds. Strong hold, seamless look,
built to perform.
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Premium modular hat platform
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Interchangeable rubber patch system
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Designed for licensed storytelling
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Built for repeat sales, not one-time purchase
06 SIGNATURE DETAILS
​Minimal performance-inspired branding designed to elevate the cap with a refined modern identity.
04 CURVED BRIM
Performance shape for sun protection and a timeless
05 PERFORATED
PANELS
​Laser-cut ventilation for optimal breathability
and comfort.
01
LIFE
02
HANGER
04 PATCHES DESIGN SYSTEM
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ON l OFF
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TENNIS SCORE
05
SOCCER FIELD
01 / 05​​
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LIFE
AQUA COLLECTION
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The LIFE Patch transforms the periodic symbols Lithium (Li) and Iron (Fe) into a refined graphic statement that merges science, creativity, and personal expression.
Part of the HATT AQUA Collection, the interchangeable patch introduces a sophisticated identity detail for individuals who value wit, elegance, and distinctive design with personality.
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SCIENCE INSPIRED • PERIODIC SYMBOLISM. • IDENTITY EXPRESSION
05 PACKAGING SYSTEM
HAT RUBBER ELEMENTS
HANG TAGS
Tactile rubber details designed to express the brand.
Printed tags that communicate the brand values and product info.
METAL BOX SYSTEM
Premium metal container for patch storage and protection.
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HAT SUPPORT SYSTEM
Shape retention system.
MATERIAL & APPLICATIONS
Labels, finishes and patterns.
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06 MODULAR BRAND APPLICATIONS
Explorations of how the HATT modular system adapts across different brand identities and consumer cultures.
Same system. Different stories. One Hat, Unlimited Swaps.
IDENTITY FOUNDATION
BRAND PHILOSOPHY
​​LEGACY
MODULAR SYSTEM
​THE PRODUCT
IDENTITY FOUNDATION
BRAND PHILOSOPHY
​​LEGACY
MODULAR SYSTEM
IDENTITY FOUNDATION
BRAND PHILOSOPHY
​​LEGACY
MODULAR SYSTEM
​THE PRODUCT
IDENTITY FOUNDATION
BRAND PHILOSOPHY
​​LEGACY
MODULAR SYSTEM
​THE PRODUCT
​THE PRODUCT
IDENTITY FOUNDATION
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A visual identity inspired by Rafa Nadal's mentality, discipline, resilience, and precision.
Designed for athletes driven by consistency, focus, and legacy.
IDENTITY FOUNDATION
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A headwear system built around cultural expression and emotional connection.
Designed for a generation that values individuality, participation, and ownership over passive consumption.
IDENTITY FOUNDATION
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Built for the Professional Technician.
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Inspired by the HVAC/R & automotive industries where precision, durability, and trust matter most.
IDENTITY FOUNDATION
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Collect Every Finish Line.
A modular cap system designed to celebrate races, cities, and achievements—one patch at a time.